For this campaign we partnered with Sky Sports and got famous pundits to analyse goals scored by amateur players. It’s most successful UK Bud campaign ever. 

The launch spot was directed by Danny Kleinman:

Hundreds goals were submitted. We got Martin Tyler - the voice of football - to commentate over the three winning goals, and we played them on TV on the final day of the season.

But the winning goal got analysed during the Champion's League final.