Double-page print ads made for the Beijing 2008 Olympics. Rather than simply shoot the athletes, the idea was to give you a new view that highlights the impossibility of what these guys do. This first one is for the cyclist, Bradley Wiggins. Click on the image to see it full-size.
These are Tom Daley's feet. Shot looking down from the 10 metre board - we wanted to capture the perfection of his entry into the water. Photographer: Hamish Brown.
We also put the ad on the floor outside the adidas store on Oxford Street, to show that Tom Daley could dive from 10 metres and make a splash no bigger than a pavement stone.
We also created a website where you could experience each of Tom's different dives in the first person. This film shows you what it's like to do a reverse 3-and-a-half somersaults and tuck.